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A bit of market research.

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V8MoneyPit:
Just had the rep from Yellow Pages in and she was discussing advertising on Yell.com.

I wonder if I could use my fellow Mud Clubbers for a little research please?

I am specifically refering to the motor parts industry in these questions.

Has anyone ever used Yell.com?
If so, for what purpose?
Do you use it to find a phone number/web address of a previously known company or do you use it to search for an item and find who you can get it from?
When using a directory such as Yell.com, would you click on banner ads or use the results list in preference?

I have my own views that I won't share to avoid influencing results. But it would be really helpful to get other peoples comments.

muddysteve:
i use it quite a bit  

for getting numbers of places i know and for looking for companies etc, i dont click on the banner ads

i tend to use the companies that have a clicky to there website but not always

usually much easier than trying to find the yellow pages as its usually been hidden somewhere by the fairies

beast5680:
use it very rarely and then only to find some specialist engineering companies and the like although i have used it before to find address of a company i already know the name of

karlo:

--- Quote from: "muddysteve" ---i use it quite a bit  

for getting numbers of places i know and for looking for companies etc, i dont click on the banner ads

i tend to use the companies that have a clicky to there website but not always

usually much easier than trying to find the yellow pages as its usually been hidden somewhere by the fairies
--- End quote ---


me too

thermidorthelobster:

--- Quote from: "V8MoneyPit" ---Has anyone ever used Yell.com?
--- End quote ---

Yes, but it's lousy.  It gives responses in the same county, and they're not sorted by distance.  Really helpful if you live on the edge of three, as I do.  How useful to me is a motor factors in Caterham?  BT's website is marginally better, although it's actually gone downhill;  they now prioritise premium advertisers, so the first results usually aren't even in the same part of the country.  Come on you companies, this isn't bloody rocket science.


--- Quote ---If so, for what purpose?
--- End quote ---

I've used it to find motor factors, scrapyards and sheet metal companies, amongst other things.


--- Quote ---Do you use it to find a phone number/web address of a previously known company or do you use it to search for an item and find who you can get it from?
--- End quote ---

If I want to find a company I already know, I use Google.  I use it to find a shop which I don't already know about.


--- Quote ---When using a directory such as Yell.com, would you click on banner ads or use the results list in preference?
--- End quote ---

I'd never click on the ads, but I would sometimes click on a "further info" page specific to a company I was already looking at.

HTH

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