Chat & Social > The Bar - General Chat
..and so the truth is out.
Rich_P:
--- Quote from: "TimM" ---
--- Quote from: "Steel" ---That's exactly what BMW did. The BMW X5 was developed from the Range Rover technology.
--- End quote ---
If ford do the same as B*M did, then the new ford will be C*@p just like the X5, and then we can keep the proper stuff for ourselves.
--- End quote ---
If BMW did actually put some worthwhile tyres on in the first place, the X5 probably could do nearly if not as good as the Range Rover at the time.
thermidorthelobster:
--- Quote from: "Steel" ---Land Rover is going to be completely absorbed by the Ford group within the next 10 years I think. So basically, this is the end of Land Rover as we knew it.
--- End quote ---
I don't agree. Land Rover is a very strong brand. They are great at marketing. The marque has value to Ford in several areas: the brand itself, the engineering & design capabilities, the customer base (which is as loyal as they come) and the physical assets. Of these, only the physical assets and the engineering are valuable to Ford if they assimilate them. By getting rid of Land Rover as we know it, they'd be throwing out the customer base and the brand, which is the major part of the value of the company. Ford knows this as well as anybody.
Rich_P:
The impression I get, is most of the Land Rover sales are for the badge, not the vehicle capabilities, now. Just take a look at how many Freelanders are about, and very few will have been used off-road, and they would have been lucky to even touch anything other than tarmac and concrete!
It feels like the Land Rover badge has become just that, a badge to show off, just like Nike.
thermidorthelobster:
You have to remember that Land Rover's main goal is to sell vehicles at a profit. They make most profit on the most expensive vehicles. Until a couple of years ago they didn't make any profit at all on Defender.
In order to do this, they have established a strong brand and sell vehicles to a variety of people on the basis of this brand. Does it matter if not many of them go off-road? Why would it?
I hear the "Land Rover don't care about us any more" argument quite a lot. But what do people expect them to do? Kill off Range Rovers and Discoveries and just sell Defenders to a dwindling bunch of enthusiasts?
Land Rover don't operate to keep us happy; they operate to sell cars at a profit! Get over it! If people aren't happy with this then they should probably buy Santanas instead.
If we all do that, then their brand loses value, but it's pretty strong now on its own, I'd say.
Nothing personal, Steel, but I want to put forward the other viewpoint.
TimM:
--- Quote from: "Steel" ---If BMW did actually put some worthwhile tyres on in the first place, the X5 probably could do nearly if not as good as the Range Rover at the time.
--- End quote ---
:shock:
Naaahhhh, loads of reasons you wouldn't want an X5 off road (I won't slate them for on-road :wink: ), as a starter for 10 - there is no low range, and that should be a good start (or a good STOP for the X5 :lol: )
Navigation
[0] Message Index
[#] Next page
[*] Previous page
Go to full version